When I was a kid nothing got me more pumped up than getting the toy in my cereal. Pouring myself a sweet bowl of those fruity pebbles and bam! What foreign object has found its way into my mountain of pebbles? NO WAY A SPOON THAT CHANGES COLORS DEPENDING ON THE TEMPERATURE!!!! I ALWAYS WANTED ONE OF THESE!!!
I can see you sitting there asking "BUT MIKEY! Why would that be any different from what they did before!?!" and you're right they totally shouldn't repeat the same formula as before. What they need to do is make the toys collectibles! Hire the guys at Tokyo Plastic to make some sweet looking figures and throw one in each of your family size cereal boxes. Be sure to make like two of them very rare so people start fighting over these things. You know what... this idea is too good for cereal but what kind of company would be worthy of such an awesome idea?
Beer? Condoms? Shoes.... ugh. Either way you are welcome world for the best marketing idea in a long time.
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